Amoena Brand

Innovation. Passion. Expertise.

Over the last 40 years, The Amoena brand has focused on supporting women worldwide.  As the industry leader, they combine technology with supreme comfort to offer an extensive range of mastectomy bras, swimwear and breast symmetry products that address the needs of every woman.  Their path to global leadership began with the vision and determination of one man – Cornelius Rechenberg. His passion also elevated the standards of the entire breast care industry.

Amoena HistoryInventing and developing the silicone breast form

Cornelius Rechenberg began studying plastics technology engineering at the University of Applied Sciences in Rosenheim, Bavaria, Germany in 1971. He took a job with Anita, a manufacturer of women’s lingerie, while at the university and began experimenting with new materials for breast forms to make them feel more natural.  At the time, most prostheses were plastic bags filled with liquids such as oil or paste. Cornelius knew there was a better way – in fact, he based his diploma thesis on developing a silicone breast form.

First sales activities

Cornelius recognised that the silicone breast form had more potential to fulfil women’s needs after breast surgery.  However, although he positioned the silicone prosthesis as a highly marketable product, he received no interest from industry leaders.  Undaunted, with the help of his brothers, he invented new manufacturing methods (often using tools from his mother’s kitchen) and travelled across Germany to sell Amoena breast forms into medical shops over the next year.

The Amoena brand debuted at its first tradeshow, IGEDO, in September 1976.  Without money for a professional stand, Cornelius and his brothers collected and used Bavarian furniture from local farmers.  They sold all the furniture at the show, but no breast forms!


Their big break came later that year when Basko-CAMP, an international healthcare distributor, asked for a second presentation.  They placed an order for 1,000 forms and, working around the clock, Cornelius fulfilled the order.  A year later, the Amoena brand entered the U.S. market, founding a subsidiary in Atlanta, GA.  By 1980, Amoena was still a small company but growth was imminent because of Cornelius’s perseverance and commitment to innovation.

Amoena Turns 40Amoena Philosophy

The world’s most supportive innovator in breast care.

The Amoena brand specializes in developing unique products of the highest quality and most innovative design that enhance women’s wellbeing and support.  They are committed to providing genuine value to their partners by constantly improving their business solutions, service offerings and outreach programs.  They attract passionate and performance oriented individuals to further enhance the Amoena brand across the globe, with a promise to embrace cultural differences and respond proactively to ethical, environmental and social responsibilities.  By investing and evolving their core competences they aim to strengthen their leadership position and provide sustainable growth and increased value for Amoena’s stakeholders.

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Determine Your Size With Our Bra Size Calculator

1. Underbust Size

2. Overbust Size

Measuring Your Underbust

Stand straight with your arms hanging casually by your side; if you can get a friend to measure you around your chest, directly under your bust.

Ideally, measure yourself while you are wearing a good fitting bra.  The tape should sit directly under your breasts (where your bra band would normally sit), should be horizontal all the way around and be as tight as possible without being uncomfortable (exactly like your bra’s underband).  This measurement is your Underbust.


Measuring Your Overbust

Still standing straight measure horizontally around the fullest part of your bust (usually over the nipples).  This is best done while you’re wearing a good fitting bra.  The tape should not be to tight resting lightly on your body. Make sure the tape is straight across your back and is parallel to the floor.  This measurement is your Overbust.

Finding Your Perfect Fit

Finding your correct Australian Bra Size is as easy as 1, 2, 3. One; follow the instructions below to find your underbust and overbust size. Two; slide the bars to your correct size position to discover your recommended size. Three; start shopping!

  1. Underbust Size; measure around your chest, directly below your bust. Read more below.
  2. Overbust size; measure around the fullest part of your breasts. Read more below.

Crop Tops

Crop tops can fit differently to cupped bras.  Generally speaking they are more similar to women’s clothing sizes.

XS = 8    S = 10   M = 12   L = 14   XL = 16    XXL = 18

Sports Bras Direct recommends crop tops for cup sizes A-D only. You must also check the specific style of crop top suits the level of impact you require.  Breasts that are bigger than a D cup require more specific support from a cup size sports bra.

Each Brand has a slight variation in their actual measurement guidelines for crop tops. Please check brand specific sizing below to establish the best size crop to suit you.

If you are still unsure on your size we would love to help you, please contact us to arrange your personal fitting appointment.

Brand Specific Size Guides