Shopping Cart

100 Years Young

The Bonds brand have been at the heart of Aussie wardrobes for over 100 years.

The Bonds Brand

A Brief History

A lot can happen in 100 years. The Bonds brand know because they recently turned 100 years young. From their early beginnings in 1915 as a small manufacturer of women’s hosiery to now as one of Australia’s most iconic brands, they’ve shaped themselves to fit the needs (and bodies) of Aussie families.

From the get-go they’ve done things a little differently. They were never a company of corporate suits in a stuffy boardroom but a company with our own sports team, a marching band, a library and even a hairdresser in their early years! In fact, Australia’s first industrial psychologists were also an important part of the Bonds family. This approach was embodied in their company slogan, coined by George Bond himself; ‘We don’t work for each other. We work with each other’.

Bonds History

From Small Beginnings

It’s these humble beginnings that haven’t just helped Bond’s to establish a benchmark in great quality, but have allowed them to play a proud role in Aussie history too. From providing Charles Kingsford-Smith and Charles Ulm with comfy undergarments for their record-setting flight across the Pacific in 1928 to dressing 120,000 volunteers at the 2000 Sydney Olympics in iconic uniforms that were as vibrant as the games themselves, they’ve come a long way over the last century.

They’re the first thing you put on in the morning and the last thing you take off. And with the next century shaping up to be even more exciting than the last, one thing has never changed – from 8 seconds or 80 years old, the Bonds brand is for everyone.

Sports Bra Finder

Sports Bra Finder

Take the Sports Bra Quiz and get $10 off*

Do you know your bra size?

Please select one

What is your back size?

How does the band of your current sports bra fit?

Please select one

What is your cup size?

Slide to select your size

How do the cups of your current sports bra fit?

Please select one

Step 1: Measure your back size

With a non-padded bra on measure around your chest, directly below your bust.
The tape measure should be horizontal around your body and should not drop in the back.

Slide to select your measurement.

Step 2: Measure your cup size

With a non-padded bra on measure around the fullest part of your bust (about where your nipples are).
Make sure the tape is taut and horizontal.

Slide to select your measurement.

What is your intended activity?

Please select the closest match.

Would you like Underwired or Wirefree?

Please select one

What features would you like?

Select all that apply (leave blank if none apply).

$10 OFF your personal recommendations

Enter your details and become a member of the Sports bras Direct community.
Receive a $10 discount for your first order over $75!

"*" indicates required fields

I don't want $10 off - just show me the results