Cake Maternity Brand


The Cake Maternity brand originated from a personal need. This need soon became a mission to design functional and stylish garments, by women and for women. Cake’s founder Tracey Montford retains that passion for her mission. Hence she is actively involved in the design and direction of the business.

From humble beginnings in 2007, in Castle Hill, Australia, Cake continues to establish strong global foundations. As a result the Cake Maternity brand is now available in some of the finest boutiques & department stores around the world. Above all Cake is sure you’ll love wearing their garments as much as they love designing them.


The Cake Maternity brand designs supportive and comfortable pregnancy and nursing wear to compliment your lifestyle. Motherhood can be a wild ride and not all women find the pregnancy and breastfeeding journey easy. Consequently Cake understands you are a woman first!

With an extensive assortment of maternity and nursing bras. Cake has your every need covered; from t-shirt, contour to lace, soft cup to moulded, sports, comfort to sleep nursing bras. Above all their products are highly engineered and produced in a wide range of colours. Therefore they design for every stage of your journey.

Cake Maternity Brand

Quality Engineering

Every Cake Maternity product is painstakingly constructed with the right assortment of fabric, materials and accessories to suit you. The Zest Flexi Wire Sports Bra is one such example.

From luxurious outer fabrics, comfortable cotton lining, internalised seams, graduated straps, graduated hook & eye closures, one-hand drop cup. Hence every bra is created to make you look and feel your very best.


Recognised widely as a key supplier of nursing bras. The Cake Maternity brand is recommended by lactation consultants, midwives and industry professionals worldwide. Most noteworthy they are recipients of numerous awards and accolades. As a result they are committed to growing their size range, styles and to continually drive innovation.

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Determine Your Size With Our Bra Size Calculator

1. Underbust Size

2. Overbust Size

Measuring Your Underbust

Stand straight with your arms hanging casually by your side; if you can get a friend to measure you around your chest, directly under your bust.

Ideally, measure yourself while you are not wearing a bra, or if you are wearing one, be careful not to sit the tape over any part of your bra.  The tape should sit directly under your breasts (where your bra band would normally sit), should be horizontal all the way around and be as tight as possible without being uncomfortable (exactly like your bra’s underband).  This measurement is your Underbust.


Measuring Your Overbust

Still standing straight measure horizontally around the fullest part of your bust (usually over the nipples).  This is best done while you’re wearing a good fitting bra.  The tape should not be to tight resting lightly on your body. Make sure the tape is straight across your back and is parallel to the floor.  This measurement is your Overbust.

Finding Your Perfect Fit

Finding your correct Australian Bra Size is as easy as 1, 2, 3. One; follow the instructions below to find your underbust and overbust size. Two; slide the bars to your correct size position to discover your recommended size. Three; start shopping!

  1. Underbust Size; measure around your chest, directly below your bust. Read more below.
  2. Overbust size; measure around the fullest part of your breasts. Read more below.

Crop Tops

Crop tops can fit differently to cupped bras.  Generally speaking they are more similar to women’s clothing sizes.

XS = 8    S = 10   M = 12   L = 14   XL = 16    XXL = 18

Sports Bras Direct recommends crop tops for cup sizes A-D only. You must also check the specific style of crop top suits the level of impact you require.  Breasts that are bigger than a D cup require more specific support from a cup size sports bra.

Each Brand has a slight variation in their actual measurement guidelines for crop tops. Please check brand specific sizing below to establish the best size crop to suit you.

If you are still unsure on your size we would love to help you, please contact us to arrange your personal fitting appointment.

Brand Specific Size Guides

Abi and Joseph Size Guide

Anita Active Size Guide

Cadenshae Size Guide

Champion Size Guide

Lorna Jane Size Guide

New Balance Size Guide

Puma Size Guide

Royce Lingerie Size Guide

Shock Absorber Size Guide

Speedo Size Guide