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The Cake Maternity brand originated from a personal need. This need soon became a mission to design functional and stylish garments, by women and for women. Cake’s founder Tracey Montford retains that passion for her mission. Hence she is actively involved in the design and direction of the business.

From humble beginnings in 2007, in Castle Hill, Australia, Cake continues to establish strong global foundations. As a result the Cake Maternity brand is now available in some of the finest boutiques & department stores around the world. Above all Cake is sure you’ll love wearing their garments as much as they love designing them.


The Cake Maternity brand designs supportive and comfortable pregnancy and nursing wear to compliment your lifestyle. Motherhood can be a wild ride and not all women find the pregnancy and breastfeeding journey easy. Consequently Cake understands you are a woman first!

With an extensive assortment of maternity and nursing bras. Cake has your every need covered; from t-shirt, contour to lace, soft cup to moulded, sports, comfort to sleep nursing bras. Above all their products are highly engineered and produced in a wide range of colours. Therefore they design for every stage of your journey.

Cake Maternity Brand

Quality Engineering

Every Cake Maternity product is painstakingly constructed with the right assortment of fabric, materials and accessories to suit you. The Zest Flexi Wire Sports Bra is one such example.

From luxurious outer fabrics, comfortable cotton lining, internalised seams, graduated straps, graduated hook & eye closures, one-hand drop cup. Hence every bra is created to make you look and feel your very best.


Recognised widely as a key supplier of nursing bras. The Cake Maternity brand is recommended by lactation consultants, midwives and industry professionals worldwide. Most noteworthy they are recipients of numerous awards and accolades. As a result they are committed to growing their size range, styles and to continually drive innovation.

Sports Bra Finder

Sports Bra Finder

Take the Sports Bra Quiz and get $10 off*

Do you know your bra size?

Please select one

What is your back size?

How does the band of your current sports bra fit?

Please select one

What is your cup size?

Slide to select your size

How do the cups of your current sports bra fit?

Please select one

Step 1: Measure your back size

With a non-padded bra on measure around your chest, directly below your bust.
The tape measure should be horizontal around your body and should not drop in the back.

Slide to select your measurement.

Step 2: Measure your cup size

With a non-padded bra on measure around the fullest part of your bust (about where your nipples are).
Make sure the tape is taut and horizontal.

Slide to select your measurement.

What is your intended activity?

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Would you like Underwired or Wirefree?

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What features would you like?

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