Champion Brand

Early Beginnings

Since 1919, the Champion brand has pioneered some of the most well-known innovations in athletic apparel. Hence setting new standards for sport and lifestyle. They’ve re-imagined, reinvented and reignited what it means to be a champion.

The company was established in 1919 by the Feinbloom brothers. It soon signed an agreement with the Michigan Wolverines to produce uniforms for their teams. In the 1930’s the company was renamed “Champion Knitting Mills Inc.”, producing sweatshirts. Soon after, it’s products would be adopted by the US Military Academy. To be used during training exercises and physical education classes.

Champion Brand

The Champion brand produced uniforms for all the NBA teams during the 1990’s. And some NFL teams during the 1980’s and 1990’s. It has also produced sportswear for many major colleges. They were also the kit manufacturer of the Olympic basketball team that competed at the 1992 Summer Olympics.

From the mid-1980’s to the mid-1990’s. It was common to see girls and boys of all ages from kids, tween’s, teens, college students, young adults and adults wearing Champion sweatshirts over a turtleneck. Girls of all ages typically wore over-sized sweatshirts over leggings with slouch socks and sneakers, especially Keds.

From 2008, the Champion brand produced kits for Premier League side, Wigan Athletic, the Wales national football team and the jersey of the Greek basketball team, also Pallacanestro Cantù, in Italy.

For many years they supplied the athletic uniforms for the Notre Dame Fighting Irish. In 2001 Notre Dame signed a 5-year exclusive agreement with Adidas, which ended a partnership Champion had with the university that spanned over 50 years.

Check out our range of Champion.

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Determine Your Size With Our Bra Size Calculator

1. Underbust Size

2. Overbust Size

Measuring Your Underbust

Stand straight with your arms hanging casually by your side; if you can get a friend to measure you around your chest, directly under your bust.

Ideally, measure yourself while you are wearing a good fitting bra.  The tape should sit directly under your breasts (where your bra band would normally sit), should be horizontal all the way around and be as tight as possible without being uncomfortable (exactly like your bra’s underband).  This measurement is your Underbust.


Measuring Your Overbust

Still standing straight measure horizontally around the fullest part of your bust (usually over the nipples).  This is best done while you’re wearing a good fitting bra.  The tape should not be to tight resting lightly on your body. Make sure the tape is straight across your back and is parallel to the floor.  This measurement is your Overbust.

Finding Your Perfect Fit

Finding your correct Australian Bra Size is as easy as 1, 2, 3. One; follow the instructions below to find your underbust and overbust size. Two; slide the bars to your correct size position to discover your recommended size. Three; start shopping!

  1. Underbust Size; measure around your chest, directly below your bust. Read more below.
  2. Overbust size; measure around the fullest part of your breasts. Read more below.

Crop Tops

Crop tops can fit differently to cupped bras.  Generally speaking they are more similar to women’s clothing sizes.

XS = 8    S = 10   M = 12   L = 14   XL = 16    XXL = 18

Sports Bras Direct recommends crop tops for cup sizes A-D only. You must also check the specific style of crop top suits the level of impact you require.  Breasts that are bigger than a D cup require more specific support from a cup size sports bra.

Each Brand has a slight variation in their actual measurement guidelines for crop tops. Please check brand specific sizing below to establish the best size crop to suit you.

If you are still unsure on your size we would love to help you, please contact us to arrange your personal fitting appointment.

Brand Specific Size Guides