Since 1919, the Champion brand has pioneered some of the most well-known innovations in athletic apparel. Hence setting new standards for sport and lifestyle. They’ve re-imagined, reinvented and reignited what it means to be a champion.
The company was established in 1919 by the Feinbloom brothers. It soon signed an agreement with the Michigan Wolverines to produce uniforms for their teams. In the 1930’s the company was renamed “Champion Knitting Mills Inc.”, producing sweatshirts. Soon after, it’s products would be adopted by the US Military Academy. To be used during training exercises and physical education classes.
The Champion brand produced uniforms for all the NBA teams during the 1990’s. And some NFL teams during the 1980’s and 1990’s. It has also produced sportswear for many major colleges. They were also the kit manufacturer of the Olympic basketball team that competed at the 1992 Summer Olympics.
From the mid-1980’s to the mid-1990’s. It was common to see girls and boys of all ages from kids, tween’s, teens, college students, young adults and adults wearing Champion sweatshirts over a turtleneck. Girls of all ages typically wore over-sized sweatshirts over leggings with slouch socks and sneakers, especially Keds.
From 2008, the Champion brand produced kits for Premier League side, Wigan Athletic, the Wales national football team and the jersey of the Greek basketball team, also Pallacanestro Cantù, in Italy.
For many years they supplied the athletic uniforms for the Notre Dame Fighting Irish. In 2001 Notre Dame signed a 5-year exclusive agreement with Adidas, which ended a partnership Champion had with the university that spanned over 50 years.
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