Elomi Brand

Comfort and Style

Sheer elegance and total comfort go hand-in-hand with the Elomi brand. Consequently their styles have a great fit and look good. They are a company who understand what lingerie can do for the fuller figure and for your confidence. For that reason they ensure their designs compliment and inspire.

Above all the Elomi brand allows full figured women to enjoy total fit and support in a range of styles. Right up to a K cup! Moreover, Wacoal Europe is dedicated to designing and manufacturing stylish lingerie for women of all ages and sizes. Seems like a perfect combination to us.

The Elomi BrandWacoal

Parent brand Wacoal is a manufacturer of women’s lingerie and underwear. Founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe. Furthermore it manufactures the brands Wacoal, b.tempt’d, Elomi, Eveden, Fantasie, Freya, and Goddess.

In 1964, Wacoal established the Human Science Research Center.  The purpose of which is to conduct scientific research on women’s beauty, health, and bodies. Hence better product development could be achieved.

In 1985, Wacoal launched in America.  The new brand had higher prices than it’s competitors. Therefore to encourage potential customers to purchase, Wacoal’s fit experts partnered with sales associates in department stores across the country.

Their purpose; to educate consumers about the fit and quality of Wacoal products. Wacoal was named the best-selling bra in American department stores in 2005.  In 2009, Wacoal launched b.tempt’d. An intimate apparel brand aimed at younger consumers.

In 2012, Wacoal acquired the Eveden Group, a UK-based lingerie manufacturer founded in 1920. As a result full-figure brands Freya, Elomi, Fantasie, and Goddess were brought under its corporate umbrella.

Check out our Elomi Brand range.

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Determine Your Size With Our Bra Size Calculator

1. Underbust Size

2. Overbust Size

Measuring Your Underbust

Stand straight with your arms hanging casually by your side; if you can get a friend to measure you around your chest, directly under your bust.

Ideally, measure yourself while you are not wearing a bra, or if you are wearing one, be careful not to sit the tape over any part of your bra.  The tape should sit directly under your breasts (where your bra band would normally sit), should be horizontal all the way around and be as tight as possible without being uncomfortable (exactly like your bra’s underband).  This measurement is your Underbust.


Measuring Your Overbust

Still standing straight measure horizontally around the fullest part of your bust (usually over the nipples).  This is best done while you’re wearing a good fitting bra.  The tape should not be to tight resting lightly on your body. Make sure the tape is straight across your back and is parallel to the floor.  This measurement is your Overbust.

Finding Your Perfect Fit

Finding your correct Australian Bra Size is as easy as 1, 2, 3. One; follow the instructions below to find your underbust and overbust size. Two; slide the bars to your correct size position to discover your recommended size. Three; start shopping!

  1. Underbust Size; measure around your chest, directly below your bust. Read more below.
  2. Overbust size; measure around the fullest part of your breasts. Read more below.

Crop Tops

Crop tops can fit differently to cupped bras.  Generally speaking they are more similar to women’s clothing sizes.

XS = 8    S = 10   M = 12   L = 14   XL = 16    XXL = 18

Sports Bras Direct recommends crop tops for cup sizes A-D only. You must also check the specific style of crop top suits the level of impact you require.  Breasts that are bigger than a D cup require more specific support from a cup size sports bra.

Each Brand has a slight variation in their actual measurement guidelines for crop tops. Please check brand specific sizing below to establish the best size crop to suit you.

If you are still unsure on your size we would love to help you, please contact us to arrange your personal fitting appointment.

Brand Specific Size Guides

Abi and Joseph Size Guide

Anita Active Size Guide

Cadenshae Size Guide

Champion Size Guide

Lorna Jane Size Guide

New Balance Size Guide

Puma Size Guide

Royce Lingerie Size Guide

Shock Absorber Size Guide

Speedo Size Guide