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Comfort and Style

Sheer elegance and total comfort go hand-in-hand with the Elomi brand. Consequently their styles have a great fit and look good. They are a company who understand what lingerie can do for the fuller figure and for your confidence. For that reason they ensure their designs compliment and inspire.

Above all the Elomi brand allows full figured women to enjoy total fit and support in a range of styles. Right up to a K cup! Moreover, Wacoal Europe is dedicated to designing and manufacturing stylish lingerie for women of all ages and sizes. Seems like a perfect combination to us.

The Elomi BrandWacoal

Parent brand Wacoal is a manufacturer of women’s lingerie and underwear. Founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe. Furthermore it manufactures the brands Wacoal, b.tempt’d, Elomi, Eveden, Fantasie, Freya, and Goddess.

In 1964, Wacoal established the Human Science Research Center.  The purpose of which is to conduct scientific research on women’s beauty, health, and bodies. Hence better product development could be achieved.

In 1985, Wacoal launched in America.  The new brand had higher prices than it’s competitors. Therefore to encourage potential customers to purchase, Wacoal’s fit experts partnered with sales associates in department stores across the country.

Their purpose; to educate consumers about the fit and quality of Wacoal products. Wacoal was named the best-selling bra in American department stores in 2005.  In 2009, Wacoal launched b.tempt’d. An intimate apparel brand aimed at younger consumers.

In 2012, Wacoal acquired the Eveden Group, a UK-based lingerie manufacturer founded in 1920. As a result full-figure brands Freya, Elomi, Fantasie, and Goddess were brought under its corporate umbrella.

Check out our Elomi Brand range.

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