Lorna Jane’s Mission
The Lorna Jane Brand mission is to empower women to live a life they love through Active Living and the daily practice of Move, Nourish, Believe.
They are driven to design the best Activewear because they want to change the way women live. Above all they know when women wear Lorna Jane it transforms the way they think. But more importantly how they feel about being active.
Lorna Jane want women to know that being healthy doesn’t have to be about finding more time, eating less or trying to look like anyone else. Consequently they exist to make women feel good about themselves. Whilst helping them to become a fitter, faster and stronger version of themselves.
A Little Bit of History
Back in the day, gym wear for women was boring, unflattering and uncomfortable. Therefore, rather than settling for what was available, Lorna Jane Clarkson, a bright eyed Aerobics Instructor in Brisbane, Australia decided to unpick her favorite swimsuit and figure out how to make her own.
Wearing her own handmade designs at the gym, women began approaching Lorna and placing custom orders. Due to overwhelming requests, Lorna began taking a small selection of pieces to sell after class. Before long she was spending all of her spare time designing, cutting patterns on her living room floor and sewing at the kitchen table to keep up with demand. When Lorna saw the positive impact wearing her designs had on the women in her classes, she knew that there was more to this than just making cute Activewear.
In 1989, she took the leap, quit her day job and – ‘Lorna Jane’ was born.
Over the past 30 years they’ve grown from 1 retail store in Brisbane. To being a global leader and the most awarded brand in Activewear. They now have more than 200 stores across 17 countries and are available online across the world.
Their global HQ is still in their home town of Brisbane, Australia. Similarly they also have buzzing LJ HQ hubs in Santa Monica, Singapore, Shanghai, Beijing, London, Auckland and Vancouver (talk about global reach!). Yes, they do wear their Activewear to work. Believing that it’s a part of why they have the energy to get things done! From work to fiercely played Fit Friday netball games. Everything they do is fuelled with enthusiasm, passion and the drive to inspire themselves and others to live our lives at 100%.
Who is Lorna Jane?
Yes, Lorna Jane is a real person.
Lorna Jane Clarkson is the woman behind (and in front) of Lorna Jane. She’s the Founder, Chief Creative Officer and all round inspo Queen. As well as being their leading lady. She’s also a highly regarded wellness guru, author, entrepreneur, an eternal optimist. Consequently she is also the single most awarded Activewear designer on the planet.
The Lorna Jane story began more than 30 years ago. With her decision not to settle for second best in her workout clothes. Thus began the cultural and fashion phenomenon that is Activewear.
At Lorna Jane they believe that wearing Activewear inspires and motivates you to be active.
That’s why they invented it! And why they first opened their doors in 1989. To inspire, motivate and support women to live their happiest and heathiest life. Lorna Jane want to make sure that you have everything you need to live an active and inspired life. That all starts with designing and engineering the best Activewear on the planet!
When it comes to their customers only the best will do. Consequently that’s why they’re passionate about and strive to deliver… the best… every single time. The latest in innovation and technical fabrics. The most flattering, fashionable and functional design. Above all the highest quality Activewear on the planet.
Never, Never, Never Give Up
More than just a familiar slogan on their tanks. ‘Never, Never, Never Give Up’ speaks to the heart of the Lorna Jane way.
Originating way back in the day when they were in a massive growth phase and under immense pressure to keep up. It’s still the way they approach every challenge, curveball and plank off competition.
Did You Know?
Their icons have been an integral part of Lorna Jane since way back. Also they actually stand for something?
Linking the L and J initials together to form an off-kilter square.
Each icon represents one of the 3 pillars of the
daily practice of MOVE NOURISH BELIEVE. The three icons together are LORNA JANE.
Active Living and the practice of Move Nourish Believe is so important to them that it’s literally everywhere. Including at the entrance to all of their stores and on every single garment. Using it as their brand logo. The icons remind everyone what is at the heart of their message, mission and inspires you to:
Move your body every day | Nourish from the inside out | Believe that anything is possible.
The Active Living Philosophy is the way Lorna lives her life daily and it’s now evolved into a global movement! Much like when she saw the positive, motivational effect that wearing her designs had on women. Lorna knows the huge impact Active Living has on her life and wants to share that with the world.
We’re all busy and are consistently faced with the pressure to do more or be more. They’re not about that. Sure, they want to help you reach your goals and live your happiest active life. But they want you to do it FOR you and YOUR way.
Active Living isn’t adding more to your plate or external expectations. It’s doing less but being mindful to invest your precious time into what’s important to you. Your health, wellbeing and happiness. Simply MOVE your body. NOURISH your mind and body (not just consume). And BELIEVE in yourself EVERY DAMN DAY.