As is often the case the Runderwear brand story began as a solution to a problem. Chafing! The bane of many runners’ lives.
Richard and Jamie, Runderwear’s founders, met at Loughborough University in the UK. They were placed in the same corridors in Halls of Residence and instantly became friends. They both shared an enthusiasm for sport. Jamie played many sports but had a passion for football. Whilst Richard was a track and cross-country runner.
Following university Jamie began to run more. His increased passion led him to compete in the New York Marathon.
Many miles of training and the race itself put a lot of pressure on Jamie’s body and clothing. He realised that whilst he had great technical outer clothing and footwear, he was wearing his usual underwear. Guess what happened? Yep, chafing!
Jamie searched the marathon expo for some performance underwear, but all he could find was a pair of large Women’s Hot Pants! Not perfect!
When Jamie’s returned to the UK, he and Richard started the search for quality specialist running underwear. They tried a few brands, but nothing was suitable. So, they decided to design and make their own. Runderwear™ was born!
They achieved what they set out to do. Proven by winning ‘Best Underwear & Socks Brand’ three years in a row at the 2018, 2019 and 2020 Running Awards.
The Runderwear range has grown to include different styles of performance underwear, running bras, socks and base layers.
As the Runderwear™ product range expands, Runderwear’s dedicated ethos remains focused on creating chafe-free comfort for runners. Woo hoo!