Shock Absorber Brand

Lift Off!

The Shock Absorber brand was launched in 1995 following research conducted at Edinburgh University. The original Shock Absorber bra was designed to counteract the negative effects of exercise on women’s bodies. It was a unique breakthrough for athletes and sportswomen worldwide. Since then Shock Absorber has grown to become the UK’s Number 1 sports bra brand.

Shock Absorber has been continually involved in educating women on the importance of wearing a sports bra. In 2000 they teamed with tennis star Anna Kournikova with their ‘Only the Ball Should Bounce’ ad campaign. Four years later to celebrate the 2004 Athens Olympics. Long jump champion Jade Johnson became their new spokesperson. Promoting the importance of wearing a sports bra though a national schools programme.


As well as education the Shock Absorber brand pioneered 3D breast movement research in the UK. In 2005 Shock Absorber commissioned pioneering research conducted by the University of Portsmouth (Scurr and al). 3 dimensional breast movement was tracked using infrared cameras. This provided key insight into the importance of sports bra support whilst exercising. Since this original research was carried out, Shock Absorber has tested all new styles at the University of Portsmouth. To measure their reduction in breast movement.

Groundbreaking new research commissioned from the University of Portsmouth lead to the creation of Shock Absorbers sports specific range. For the first time runners, racket sports players and ball sports players get specialised support for their body in movement.

Committed to Improvement

Committed to continually improving and developing their product range. The Shock Absorber brand actively participate in dedicated research programs, in partnership with world leading breast health and sports science experts. A recent study analysed 3D breast movement of larger breasts (G cup). Movement was tracked using four infra-red cameras. Recordings were then taken during three activities: static, jumping jacks and on a ramped treadmill. A comfort level was also obtained for each activity. The results showed that wearing a Shock Absorber sports bra could reduce bounce by up to 78%. This has proven to be as much as twice as effective at minimising breast movement as a ‘normal’ bra.

Shock Absorber brand


Our Verdict

We love the Shock Absorber brand! With up to 78% breast movement reduction it is no wonder they are the UK’s number 1 sports bra brand. You’ll be hard pressed to find a more supportive wirefree sports bra. The band fits snug (to offer the support it does it has too!) so we recommend going up a band size and down a cup size. If you normally wear a 12D get a 14C Shock.

The Ultimate Run Bra (it’s all in the name!) is great for runners but can also be worn for any activity that involves running or jumping. It’s comfortable and very supportive but can be a little difficult to get on and off but persevere as the support it offers is just reward.

The Active Multi Sports Support Bra is a great all round high impact sports bra available in a large range of back and cup sizes. It’s more of a crop style that is shaped and lightly padded. It is a popular choice for women with smaller frames and larger chests. That said we have found this style popular with all women who are after a super comfortable, highly supportive sports bra.

If you are a D cup or under check out the Active Shaped Support Bra, its padded cups will give you a flattering shape enhancement. It doesn’t have the impact of the two above (its medium impact) but does offer great comfort and definitely gives the bust a nice shape.

Shock Absorber gets a big tick from us. A bit more pricey but well worth it if your top two needs in a sports bra are support and comfort.

Check out our Brand in Focus: Shock Absorber blog.

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Determine Your Size With Our Bra Size Calculator

1. Underbust Size

2. Overbust Size

Measuring Your Underbust

Stand straight with your arms hanging casually by your side; if you can get a friend to measure you around your chest, directly under your bust.

Ideally, measure yourself while you are not wearing a bra, or if you are wearing one, be careful not to sit the tape over any part of your bra.  The tape should sit directly under your breasts (where your bra band would normally sit), should be horizontal all the way around and be as tight as possible without being uncomfortable (exactly like your bra’s underband).  This measurement is your Underbust.


Measuring Your Overbust

Still standing straight measure horizontally around the fullest part of your bust (usually over the nipples).  This is best done while you’re wearing a good fitting bra.  The tape should not be to tight resting lightly on your body. Make sure the tape is straight across your back and is parallel to the floor.  This measurement is your Overbust.

Finding Your Perfect Fit

Finding your correct Australian Bra Size is as easy as 1, 2, 3. One; follow the instructions below to find your underbust and overbust size. Two; slide the bars to your correct size position to discover your recommended size. Three; start shopping!

  1. Underbust Size; measure around your chest, directly below your bust. Read more below.
  2. Overbust size; measure around the fullest part of your breasts. Read more below.

Crop Tops

Crop tops can fit differently to cupped bras.  Generally speaking they are more similar to women’s clothing sizes.

XS = 8    S = 10   M = 12   L = 14   XL = 16    XXL = 18

Sports Bras Direct recommends crop tops for cup sizes A-D only. You must also check the specific style of crop top suits the level of impact you require.  Breasts that are bigger than a D cup require more specific support from a cup size sports bra.

Each Brand has a slight variation in their actual measurement guidelines for crop tops. Please check brand specific sizing below to establish the best size crop to suit you.

If you are still unsure on your size we would love to help you, please contact us to arrange your personal fitting appointment.

Brand Specific Size Guides

Abi and Joseph Size Guide

Anita Active Size Guide

Cadenshae Size Guide

Champion Size Guide

Lorna Jane Size Guide

New Balance Size Guide

Puma Size Guide

Royce Lingerie Size Guide

Shock Absorber Size Guide

Speedo Size Guide