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We Are Becoming A Social Enterprise

Sports Bras Direct is evolving to become a Social Enterprise. Consequently we are incredibly excited about this change.  Hence we wanted to explain what this really means and the difference we can all make together.

The Origins of Sports Bras Direct

My own struggle finding a great fitting sports bra planted the seed for Sports Bras Direct. It was a family trip to South West WA that was the catalyst for that seed sprouting. Walking into the only sports store in town I was pleasantly surprised at the selection of styles. But appalled at the range of sizes. There was no problem finding a sports bra if you were a 12C. In contrast there was no chance if you were outside the so called ‘normal’ size range. Add to this the prospect of being advised and served by the two, 50 something year old men running the store, your chances of success were grim at best.

Sports Bras Direct was born out of the desire to help Regional women find their perfect sports bra.  We quickly realised it was not just Regional women that often struggled. Walk into a major department store, as I did in our research phase, and you will often find the experience entirely frustrating. I stood by the limited range of sports bras with a facial expression that screamed ‘I need help’.  It took a good ten minutes before an assistant finally came over and said ‘You’re OK aren’t you?’ before walking off again…..FRUSTRATING!!!!

Helping You

Since launch we have loved receiving so many messages from women we have helped, thanking us for what we are doing. One lady from the Pilbara region of WA reached out to us with a thank you. The only local place she could buy sports bras was the hardware store. Perhaps for some of us sports bras do feel like hardware!. Another lady from central Sydney was in tears after her terrible experience trawling around many shops trying to find a sports bra in her size.  It was fantastic that we were able to offer her many choices. This lady is now supported, comfortable and happy.

We don’t just sell sports bras, we strive to offer an amazing service and aim to educate on all things sports bra related.  At Sports Bras Direct we work constantly to provide a more informative website and a better shopping experience for all women.

Social Enterprise

Helping More Women

This journey brings us to where we are today and the next big step in the evolution of Sports Bras Direct. Foremost we exist solely to help women find their perfect sports bra but what if we could be more? This was the question we found ourselves asking. Our recent partnership with Mothers Milk Bank Charity for World Breastfeeding Week was the final catalyst for change. We could do more to help women in need…..we are becoming a Social Enterprise. What does this mean? It means we now also exist for the purpose of helping women by supporting women’s charities.

How will this occur? This was the question that has taken a little time to answer. We first thought, do we donate 5% of every sale to charity? Not bad. Do we donate 50% of profits to charity? Better. The answer in the end was obvious; if we are going to become a Social Enterprise we have to approach it like we do everything else, with full commitment. Consequently Sports Bras Direct will donate 100% of profits to women’s charities, women supporting women. Perfect.

Question; when you are passionate about something and you want to change to pursue that passion, when is the best time to start? Answer; now, and that is exactly what we are doing. Certainly we have the idea and passion, and today we are going to implement the change one piece at a time.

Our Promise and Your Help

Our Promise to you; we will continue to work as hard and efficiently as possible to grow the business further and maximise profits for charity. As a result ensuring that every extra dollar goes to where it is needed; to women’s charities.

What we ask of you; we ask you for your continued support. Share our posts, shout from the roof tops to your friends and family about what we are doing and together let’s help change the world for the better. Check out the charities we have supported thus far.

Yours in support.

Amy x

Amy Jaffers

Amy is the face behind Sports Bras Direct, Australia’s largest sports bra website. She's a mother of two, outdoors lover and sports bra expert. Her life mission is to help active women get the support they need as well as assisting women in need through her charitable donations.

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