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St Kilda Mums

Their Vision

St Kilda Mums vision is a future where we waste less, share more and care for every child.

Their Mission

Their mission is to re-home preloved nursery goods to support Victorian families in need while saving the earth’s precious resources. They collect, sort and redistribute essential nursery equipment, clothing, books and toys for babies and school age children.

Their Values


For each other, for the earth and for ourselves.


They live and thrive in a community who shares and supports each other.


They are transparent in their work and strive for excellence in everything they do.

Guiding Principles

  • They will work with and support existing social services and maternal health workers.
  • To not duplicate the work of these existing social services but endeavour to add value to these services.
  • They will ensure that the criteria for recipient eligibility is determined by social service agencies and not by St Kilda Mums.
  • To ensure that all goods donated are of a good quality, in working condition, and adhere to the appropriate Australian safety standards (ie. we would use the goods ourselves).
  • They give everything as a gift with no expectation of return.
  • To seek to save the earth’s precious resources by re-homing, recycling, reusing and re-purposing as much as possible.
  • They will work with partners and supporters who share their values and goals.

Humble Beginnings

In 2009, a group of five mum’s were attending the St Kilda Maternal and Child Health Centre on Chapel Street. Here they noticed baby goods stacked high in the photocopying room that had been kindly donated by local parents in the area.

One of the mum’s, who is now their CEO, Jessica Macpherson, saw a need. She volunteered to sort, launder and package the pre-loved goods for re-homing to families who might need them.  The presentation of the goods was very important. Jessica and the other mum’s only wanted to re-home items that they would be comfortable receiving for their own children. This has become a key value at St Kilda Mums. Once the goods were ready for re-homing they were distributed to families in need in the area.

Demand Begins to Grow

After mentioning the story of how they had re-homed the goods to other social workers from local welfare agencies, demand began to grow. St Kilda Mums, which had started as a small seed of community good will, was born. The concept was so simple and the outcome so immediate. Often near-new items, instead of being discarded, could now provide many more families with years of use.

Jessica and Peta, two of that first mum’s, started receiving donations at their homes through word of mouth referrals. Local mum’s loved the idea of passing on their baby’s items for others to use. St Kilda Mums continued to grow with more mum’s wanting to get involved and do whatever they could to help. As the organisation grew, it became obvious St Kilda Mums needed a bigger storage space than Jessica and Peta’s front verandas. After a call for help in the local paper in mid-2010, a generous Elwood family donated their double garage to store the donated goods.

In 2013 their organisation had increased its volunteer base and the number of agencies it supported and in June 2013 had raised enough funds through a Rent Appeal to secure a bigger space, moving into a HQ in Vale Street, St Kilda. Their organisation is dependent on the generosity of volunteers who work during whatever free time they have, often from their own homes, and often juggling paid work and their own family requirements.

From the grannies that knit for us, to the dad who designs our website, to the groups that participate in our Workplace Volunteering Programme – we rely on our volunteers to provide this valuable service.

Take a look at the other Charities your purchase supports.

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