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Why can’t I just wear my everyday bra?

Your everyday bra might be pretty or practical, but it is not built for impact during sports or activities.  Sports bras have technical features specifically designed for activity.  These include wider straps, moisture wicking materials, fuller cup coverage and unique designs to reduce bounce.  No matter your breast size damage can be done to breast ligaments, called Cooper’s Ligaments, when your breasts are not properly supported.  Once damaged these ligaments cannot repair themselves and may eventually lead to breast sagging.  A properly fitting sports bra can prevent breast pain, discomfort and sagging…your lacy everyday bra does not.  Sports bras really do make a massive difference!  For further information please check out our Fitting Room / Why wear a Sports Bra

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