Is it OK to Wear a Sports Bra all the Time

Is it OK to wear a sports bra all the time?


OK, this week I am going to answer a question I often get asked; is it OK to wear a sports bra all the time? Now I can understand why I get asked this question. After all we all love our sports bras. And what’s not to love, they’re our comfortable and supportive friend that keep our assets in check. We all know that one friend who seems to live in her sports bra. Every time you see her, she’s got one on and OMG how good would it be to ditch the everyday bra and just wear your supportive… Read More »

The Four Important Things to Me


Wow time really does fly. Sports Bras Direct (SBD) has been open for 2 and ½ years now and we have been operating as a not-for-profit business for 1 and ½ of those years. I thought with Christmas just around the corner I would write about the four important things to me. We all have hopes and dreams and the ‘hope and dream’ of Sports Bras Direct is make the world a little bit better through the application of these four things. So here they are! 1. Our Customers A cliché I know. Ask any business and this is most… Read More »

Brand in Focus - Berlei_Serena WIlliams

Brand in Focus: Berlei


This week I’m taking a look at Iconic Australian bra brand in focus – Berlei. We all know them, they are synonymous with women’s underwear in Australia. But what are their beginnings and what path did they take to become so prominent in Australia? A Short History Pretty much every Aussie woman knows the Berlei brand. They’ve been around for over 100 years and have found their way into the heart of almost every Australian woman’s wardrobe. So when and where did they begin? The company first began in Sydney in 1910 as ‘Unique Corsets’ with the ‘Berlei’ brand originating… Read More »

Racerback Sports Bras: Why You Need One


In my opinion at least one Racerback Sports Bra is a must have in your kitbag. They are comfortable, supportive and fit well under any top. I love singlet style tops so hiding those dreaded bra straps is a must. They are a great combination with almost any type of top. What is a Racerback Sports Bra? In essence any bra that has a fixed point in the rear where the shoulder straps join is classed as racerback. Also known as a T- back bra as the straps connect together in the center of your back to form a ‘T’… Read More »

Brand in Focus: Freya Active


Freya, the revolutionary bra brand, was launched in 1998 with a mission to make women with larger bust sizes feel great and look amazing: ‘an awesome mission we love’.  In 1999, just a year after the brand’s launch, they entered the digital space with the creation of the Freya Active website, bringing their great fitting styles to the Internet. Since then, one great idea has led to another.  New styles, new lingerie styles, bra-sized swimwear, sports underwear, lounge wear and an exceptionally modern approach to getting the message of great fit out there in the digital age.  Constantly reinventing the… Read More »

12 Interesting Facts About Breasts


Not all things are created equal and your Breasts are no exception.  Soft or firm, perky or drooped, slender or round, no matter what shape or size they come in they are amazing ‘assets’ to the female anatomy. There are many interesting facts about breasts and in this article we take a look at 12 of them. Call them boobs, boobies, ta-ta’s or hooters; our unique ‘girls’ deserve class-A care and treatment.  Not just for their primary evolutionary-function to feed our offspring but also to help us feel wholesome and awesome.  And since most women take care when selecting the… Read More »

Breast Sag: How to Prevent It


We all know breast size and shape vary greatly from person to person.  The one thing that does not vary is the effect of gravity on our breasts. Over time it will inevitably cause our breasts to ‘sag’. We can’t remove gravity but there are things we can do to help prevent the dreaded sag. During the course of a woman’s life, many factors affect the size, shape and tissue structure of the breasts.  Adolescence, puberty, aging, pregnancy, breastfeeding, diet, physical activities, lifestyle, and a other factors affect your breasts. Causing your breasts to lose elasticity and droop or ptosis… Read More »

Sports Bras for Cycling


So you’re after a Sports Bra for cycling. Most of us when we think of cycling conjure up an image of the lycra clad folk spinning down the road in the morning traffic. Not much bounce there but you’ll still need support. Take things off road and the bounce can become truly uncomfortable. Your mountain bike has shocks so a great bra is required to help absorb the bounce. So how do we go about choosing a suitable sports bra for cycling? Let’s take a look at the key factors. Fit Comes First  The first rule of sports bra buying… Read More »

Brand in Focus - Triumph International

Brand Focus: Triumph International


We all know Triumph International and we all (well most of us!) love wearing Triumph sports bras. But how did Triumph get to where it is today? The story is 133 years in the making. How It All Began Triumph Internationals journey began in a barn in Germany in 1886. From here, the tiny German corset factory has grown into one of the world’s leading manufacturers of lingerie and underwear. Certainly a true global success story. Triumph today enjoys a presence in over 120 countries worldwide. For its brands Triumph and sloggi the company develops, produces and sells underwear, lingerie,… Read More »

Choosing a Sports Bra

Choosing a Sports Bra


So you are looking for a new sports bra, but where do you start? Choosing a sports bra is a minefield, there are a myriad of brands and styles out there all offering something different. Combine this with the fact that we women are all different, do different activities and have different fashion styles. OMG! Luckily Sports Bras Direct is here to help. Have a read of the info below and then check out our wide range of sports bras and you’ll soon be bouncing around with a comfortable and supported chest. Start With Impact Sports bras are usually labelled as… Read More »

Best Sports Bras For Large Breasts

The Best Sports Bras For Large Breasts


There is nothing worse than an unsupportive sports bra when you are working out. Your focus should be on your workout not on your breasts bouncing all over the place. This goes for all ladies but is more noticeable to those that have a bit more up top. Those more blessed in the breast department will know that finding a sports bra to keep the girls in check is no easy task. Many women skip a workout for fear of not having proper support. In fact, nearly one in five women say their breasts prevent them from participating in physical activity,… Read More »

Breast Size and Exercise

Breast Size and Exercise


We All Know It Having larger breasts can make certain exercises and activities more difficult to perform. Often the larger the breast size the harder it is to be active. In fact breast size may keep some women from being as active as they’d like according to a new paper published in the Journal of Science and Medicine in Sport. ‘Research has shown that women with large breasts experience increased breast motion, which can act as a barrier to participating in physical activity.” Australian researchers divided 355 volunteer women into four breast size groups; small, medium, large and hypertrophic. The… Read More »

Cadenshae Symbol

Brand in Focus: Cadenshae


4 Years Young So what is the Cadenshae Brand? Working as a personal trainer at the time of the birth of her first child in 2013, Nikki realised through her own experience there was a gap in the market for functional and stylish clothes for breastfeeding mothers. She couldn’t find any clothes she could wear to work, work out in and breastfeed here baby in. The idea for Cadenshae was born! As a personal trainer keeping fit, being healthy whilst feeling good was important to both Nikki and also to her personal trainer husband Adam. We see a theme here… Read More »

Sports Bra Care – Looking After Your Investment

Sports Bra Care – Looking After Your Investment


So you’ve finally bitten the bullet and replaced your old, worn out Sports Bra with a shiny new one. How good does it feel? Supported once again! You don’t realise how unsupportive your old one was until you don a new one. As we all know good sports bras are not cheap. We want to look after them to get the longest possible use out of them whilst ensuring they continue to support us. Not just for our breasts but for our hip pocket. So what can we do to prolong their lifespan? Investing a little time and effort in… Read More »

Mum Breastfeeding Baby

Exercising Whilst Breastfeeding: What You Need to Know.


So you’re pregnant, congratulations. Life is about to change in so many ways and your pregnancy journey will change your body in many ways. One of the least desired of these changes is weight gain. As the saying goes you are now eating for two (well maybe one and a half!) and are often craving some weird and wonderful things, things not always good for your waistline. Doctors will often advise you that weight gain is completely normal after all you are growing a baby inside you. Ensuring your baby is healthy takes precedence over weight concerns which can be… Read More »

Sports bra after implants blog image

Finding the Right Sports Bra After Breast Implants


Being able to return to exercise is a significant milestone after breast augmentation.  Finding the right sports bra after breast implants isn’t always easy. The Sports Bra you used to wear will not fit properly or provide the level of support you need for your new breasts.  Instead of just wearing any old sports bra, you will want to protect your investment.  You’ll need a high quality, well designed sports bra that offers both support and comfort. Finding a good fit with implants You would have agreed with your doctor on the size you wanted to be, but other factors… Read More »

sports bras for fuller busts blog featured image

Sports Bras for Fuller Busts


If you are fuller in the bust it can be difficult to find a supportive sports bra.  It’s often even harder to find one that is also comfortable and looks good too. Many of the active wear brands in high street stores focus on crop top style bras giving little regard to cupped styles for those with a bit more up top. These styles usually don’t cut it if you’re bigger than a D cup.  This post examines some of the important sports bra features. Including things to consider when purchasing a bra with a larger cup size. Important Features… Read More »

Sports Bra Back Types


We all know what the front of our sports bra does; it holds our assets. Hopefully firmly in place whilst we bounce all over the place. What about the back of your sports bra? What does it do to help keep your girls in place? And what do the different  sports bra back types each do? A lot surprisingly. So what are the different types of sports bra backs and what do they each offer in support, comfort and style. Regular Back As the name suggests these sports bras have the same regular back style as your everyday bras. You… Read More »

5 Reasons Your Breasts Are Sore

5 Reasons Your Breasts Are Sore


Most of the time they just sit there minding their own business regardless of their size or shape but now and then (all the time for some of us!), damn, they can be painful. But why? We look at 5 reasons your breasts are sore. Breast pain can occur for a number of reasons; bra size, bra size, bra size! We can’t say it enough. That little rant aside there is one occurrence we all fear that is not generally associated with breast pain and that is breast cancer. “Most breast cancers do not cause pain,” says Diane Young, M.D.,… Read More »

Anita Active DynamiXstar Racerback Sports Bra

Sports Bra Focus: Anita Active DynamiXstar


Today I will be taking a look at one of my favourites; the  Anita Active DynamiXstar sports bra.  As Anita say; ‘it is a global innovation’ that has received the “Red Dot Award”.   What is the ‘Red Dot Award’ you ask, it is an award from one of the most highly rated and renowned design competitions worldwide with a top-class jury of international experts.  Sounds good to me. So what makes this bra so great? Fabric: The fabric is extremely soft and lightweight, it has a ‘barely there’ feel on your skin.  The DynamiXstar is extremely comfortable and can definately… Read More »

Why do Breasts Bounce?

Why do Breasts Bounce?


It is a fact that every woman knows; when moving our breasts bounce. The more we move the more they bounce; boobology 101! Anyone who’s run for a train or up some stairs knows this all too well. Especially if you are only wearing your every day bra. But why do they bounce so much and why aren’t they given better natural support? Breasts are the body part most affected by gravity given there is little natural support to hold them in place. They are primarily made of mammary glands and soft tissue with the only support offered by ‘Coopers… Read More »

working out with a partner blog

Benefits of Working Out With a Partner


Working out with a partner is a great way of combining exercise and a catch up, but do we actually get the job done or does the chatting take over?  A lot may depend on the chosen activity and the chosen friend, but there are definitely some added benefits of working out with a partner rather than going it alone. Over the years statistics have shown that people who work out with a partner have a higher probability of reaching their fitness goals.  We delved a little deeper into the reasons behind this. Commitment It’s been a long tough day… Read More »

Things Your Sports Bra Should be Doing_01

Things Your Sports Bra Should Do


If you exercise you’ll appreciate all your sports bra does to keep you comfortable and supported.  And if you don’t then perhaps it is not doing everything you expect it to do. What outwardly appears to be a pretty simple piece of clothing can actually be pretty complicated considering all the elements it can have to have it performing as expected. The options are pretty much endless; underwired, wirefree, hi-tech breathable materials, stretchy fabrics, racerback straps, pullover, zip fronts, mesh panels, etc, etc….arghhhh. The list is almost endless. But not all sports bras are created equal. And not all do… Read More »

Should Female Riders Wear a Sports Bra

Equestrian Hub Blog: Should Female Riders Wear a Sports Bra?


I recently wrote this blog at the request of Equestrian Hub to provide sports bra advice to their female readers so thought I would put a copy here to help all female riders find the best bra for them. It’s all about sports bras for horse riders! I recently (I have been busy recently!) read a statistic that around 90% of marathon runners say they always wear a sports bra, yet as few as 14% of horse riders follow suit.  So should more horse riders wear a sports bra? Absolutely YES! I have seen and heard of so many women… Read More »

Cricket Gear

Sports Bras for Cricket


Sports Bras for Cricket Well we’ve had a look at Tennis and the features good sports bras should have to keep the girls in check as you race about the court but what about that other great Aussie summer sport… You may think a good sports bra would be the last thing from your mind when dressing for such a slow sport but you’d be wrong. All that running between wickets, chasing the ball to the boundary or diving outstretched for a classic catch creates a lot of bounce. Just like the good old cricket box is an essential piece… Read More »

Sports Bras for Tennis main image

Sports Bras for Tennis


As the weather warms up and we start approaching tennis season it’s important to look at the condition of your sports bra, not just your racquet.  Tennis involves lots of running and jumping around the court, reaching for the volley or jumping for the overhead smash making it essential to make sure that your breasts are well supported. Any sports that involve a lot of quick movements to the side or jumping up such as tennis, netball, basketball can place a lot of strain on your delicate breast ligaments.  It is important that you wear a sports bra with maximum… Read More »

Glamorise Sport Brand Focus

Brand in Focus: Glamorise Sport


Sports Bras Direct are excited to announce that we now stock Glamorise Sports Bras.  But who are Glamorise?  The Glamorise brand was founded in 1921 in New York and originally focused on bras for full figured women.  The brand grew worldwide and eventually incorporated Glamorise Sport, a pioneer in the sports bra industry.  Glamorise now caters for ladies from size 10 to 24 and up to G cups. The History of the Glamorise Brand Glamorise was founded in New York City in 1921.  It was founded on the idea and ambition of creating comfortable bras for fuller figure women.  By 1925… Read More »

Sports Bras Direct - A Social Enterprise

We Are Becoming A Social Enterprise


Sports Bras Direct is evolving to become a Social Enterprise. Consequently we are incredibly excited about this change.  Hence we wanted to explain what this really means and the difference we can all make together. The Origins of Sports Bras Direct My own struggle finding a great fitting sports bra planted the seed for Sports Bras Direct. It was a family trip to South West WA that was the catalyst for that seed sprouting. Walking into the only sports store in town I was pleasantly surprised at the selection of styles. But appalled at the range of sizes. There was… Read More »

Exercising with Bigger Breasts

Exercising with Bigger Breasts


Let’s be honest, exercising with bigger breasts can be a nightmare.  Breast pain, back pain, feeling self conscious, inability to do certain exercises or positions. All of these are common complaints. In a 2015 issue of the Journal of Physical Activity and Health, a study by British researchers identified breast insecurities to be the fourth greatest barrier to physical activity.  This was after motivation, time and health among the 250 women surveyed. Exercise is one of the core pillars of optimal health. Being well endowed should not prevent you from exercising or missing out on doing an activity that you… Read More »

10 minute cardio workout feature image

10 Minute Cardio Blast for When you are Short on Time


When you are short on time it’s easy to forego your run or visit to the gym.  However research has shown that small bursts of activity on a regular basis have measurable health benefits.  Not only is a cardio blast great for your body, it also helps you to calm your mind too, gaining some clarity and focus for the day. So don’t let a busy day ahead prevent you from exercising. Follow this 10 minute cardio blast – no equipment needed to set you up for the day ahead. Don’t forget to pop on your sports bra! 10 Minute… Read More »

motivated in winter

Motivation During Winter: 7 Tips to Keep You Moving


We are mid way through winter, and it’s very common during the colder months to lose your motivation to keep active.  Cold nights and shorter days are definitely not as appealing as warm mornings and bright sunshine.  Its hard to leave the warmth of your bed and head outside, but leading an active lifestyle means keeping active all 12 months of the year.  How can you fire up your enthusiasm and keep your motivation during winter? Reset your ‘Why’ Write a list of your reasons for keeping active; going running, attending your gym class or whatever activity you choose.  We… Read More »

Triumph Triaction Magic Motion Sports Bra

Sports Bra Focus – Triumph Triaction Magic Motion


Triumph are continually researching and tweaking their sports bras designs, making use of new fabrics and manufacturing technology.  They don’t disappoint with this new style, the Triaction Magic Motion Sports Bra. Triumph’s research with active women found three common responses of what they wanted from their sports bra; “I want to feel supported, while staying comfy”. “Give me a versatile style I can wear from the office to the gym”. “I want a sports bra that adapts to my curves”. The Magic Motion bra is designed to satisfy these needs whilst also offering extreme impact support with 83% reduction in… Read More »

Bra fitting image

10 Common Sports Bra Fitting Problems and How to Solve Them


A sports bra is an essential piece of exercise equipment for women, but unfortunately sports bra fitting problems are common.  You shouldn’t have to put up with an uncomfortable or poor fitting sports bra.  We have summarised the 10 most common fitting issues to help you find a more suitable size or style to support your breasts. Bra Fitting Problem: Band rides up when I exercise.   Fix: A smaller band size This is an indication that the band size is too large.  A lot of the support in a sports bra comes from the band. So it is important… Read More »

Woman running

Treadmill vs Outdoor Running


Some runners (or walkers) crave the great outdoors while others like the simplicity of the treadmill. Is there really a big difference with running?  Is one better than the other?  There is no simple answer as there are pros and cons to each, a lot depends on your training goals. Let’s take a look at Treadmill vs Outdoor Running. Treadmills – Pros – easy to workout in bad weather or when it’s really hot / cold outside. – women can find it safer. – can stop anytime you want (without the big walk back to the start!). – easy access… Read More »

History of the Sports Bra

History of the Sports Bra


In today’s modern world there is a huge range of varied activities available to women. From the simplicity of a morning walk to the weird and wonderful like Twerking and just about everything in between. Until relatively recently this wasn’t the case. With sport availability often restricted from women.  Jogging became the new fitness craze in the 1970’s. Fantastic for women to become more active. However it left many women frustrated and in pain from bouncing breasts and chafed skin.  Running in comfort just wasn’t achievable in their everyday bras. Enter the history of the sports bra. The Birth of… Read More »

Pilates or Yoga


Are you thinking of taking up pilates or yoga and not sure which one to go for?  It is common to find that some women are devoted to their morning yoga while others are pilates advocates.  They are both low-impact workouts which appear to offer similar benefits around lengthening and strengthening the body.  So how do you choose?  Lets first look at the origins and basis of each discipline and then make some comparisons to help you decide. Yoga The beginnings of Yoga are said to have been developed by the Indus-Sarasvati civilization in Northern Indian over 5000 years ago. … Read More »

Chocolate easter eggs

A Healthier Easter


For many of us Easter involves taking a few days off work, over indulging on chocolate and hot cross buns and missing out on exercise as your regular class is cancelled.  Certainly we at SBD are all for a little over indulgence now and again, but the best approach is to try and achieve some balance.  Rest and relaxation is good for both the body and the mind, but so is using some of the extra time off work to get out and move! Hence to help you out we have posted some tips and recipes below for some healthier Easter… Read More »

Shock Absorber Active Multi Sports Support

Brand in Focus – Shock Absorber


It all began for Shock Absorber UK in 1994. Research carried out at Edinburgh University in Scotland initiates the development of their original sports bra. This bra, designed specifically to counteract the negative effects of exercise on women’s breasts, was a breakthrough for women athletes worldwide. Following this Shock Absorber developed a range of sports bras. With a wide range of styles and cup sizes up to a G cup all designed to different impact levels. Shock Absorber Launched In 1995 Shock Absorber was launched with the endorsement of sporting legend Sally Gunnell. Olympic gold medallist Gunnell worked with Shock… Read More »

The Anatomy of a Sports Bra


Sports bra’s have revolutionised breast comfort and support for active women.  From the humble beginnings of the first sports bra, created in 1977 from two jockstraps sewn together. To the high tech fabrics and designs of today’s modern sports bras.  But what do the different components of the sports bra actually do?  This post examines the anatomy of the sports bra. Cups The cups of the bra are designed to hold and shape the breast tissue.  Sports bras that have cups tend to provide a more natural and separated breast shape.  Cups can also incorporate other features. Including moulding or… Read More »

Can Sports Bras be Used for Everyday Wear?


Can Sports Bras be Used for Everyday Wear? Historically sports bras were only considered for those hot sweaty workouts or sports sessions. But over the last 12 months they have become a fashion favourite. Visible on runways and red carpets.  More women are choosing comfort over cleavage and making the sports bra their everyday bra. Sports bras are not designed to be sexy. Hence are no competition for a black lacy number on a romantic night.  But when we think of the practicalities of looking after our breasts. On a day to day basis sports bras can be a great… Read More »

Brooks Featured Image

Brand in Focus – Brooks Moving Comfort


We love the quality and comfort of the Brooks Moving Comfort sports bras. Also they are popular with our customers too. With the Juno being the leader of the pack.  By understanding the unique needs of active women, Moving Comfort has perfected fit, support and comfort. Hence becoming a leader in sports bra design and development.  But at Sports Bras Direct we also love a good story about strong determined women. Above all the origins of Moving Comfort is exactly that… Company History  Moving Comfort was founded in America in 1977 by two female long distance runners, Ellen Wessel and… Read More »

Brooks Moving Comfort Juno Sports Bra_Lifestyle

Sports Bra Bestsellers 2017


In 2017 Sports Bras Direct supported a lot of women. So what were the most purchased sports bras? We’ve run our finger over the numbers and come up with SBD’s top 10 for 2017. Interestingly they were all high to extreme impact bras (women want a lot of support) and included two maternity styles (go the active mums!). Let’s take a look. 1. Brooks Juno: No surprise here, it’s towards the top of our top ten too. What can we say, already a Brooks bestseller the updated version was always going to impress. We love it and it seems you do… Read More »

Sports Bra Impact Level - What Does it Mean

Sport Bra Impact Levels – What Do They Mean?


You’ve recently reignited your running career after some time off. You dust off your shoes, slip on your faithful yoga sports bra and outfit and hit the pavement. Not long into your run and your boobs are hurting! Bounce, bounce, bounce. Ow, ow, ow. Getting home you check your bra; it’s rated ‘Low Impact’. What does this mean and what impact level do you need for your sport? Just as not all workouts are designed to the same intensity level neither are the sports bras designed to support us and keep everything in place. So what does low, medium, high… Read More »

Are Sports Bras Needed for Low Impact Activities?


Information on sports bras and breast support is often related to activities involving lots of fast movement or jumping.  However what about those lower impact activities such as walking, pilates and yoga?  These are all slower moving activities that are incredible for our bodies; aiding in areas such as strength, flexibility and focus.  But what about our breasts? Do we even need to consider them during these lower impact activities? The answer is a definite YES!  Whether your breasts resemble grapes or grapefruits it is important to wear a sports bra suitable for the activity and protect your assets while… Read More »

Banish The Bounce

Cavalletti Clips Video


SBD were really proud to be approached by Cavalletti Equine Marketplace. They asked us to be involved in a Cavalletti clips video they were creating for their facebook followers.  The owner of Cavalletti, Kate Majors, had realised that bouncing breasts were a real issue for horse riding ladies.  She had seen first hand women at events wearing two or three bras. Often taping around themselves to hold their ladies down!  Kate was on a mission to not only increase awareness of this issue. But also to help solve the problem…which is why she contacted Sports Bras Direct. Happy to Help… Read More »

Elomi Energise Front View

Elomi Energise Sports Bra Review


Nothing we love more than a great sports bra (pretty obvious huh). For the fuller busted ladies out there they don’t come much better than the Elomi Energise. Here at SBD we are excited to announce we now stock this awesome Sports Bra. Providing you with even greater choice of styles and sizes.  This high impact underwired sports bra is designed for fuller figures and/or larger cup sizes.  As a new addition to our range we thought it important to provide you with a bit of background info on Elomi. And a review of this highly recommended sports bra. Who… Read More »

Caring for your Breasts Blog

Your Breasts and the Big ‘C’


At SBD we are all about helping you achieve the best support for your breasts with our great range of Sports Bras. But we also want to make sure you are armed with current knowledge about how to look after your breasts to keep them healthy and the big ‘C’ at bay.  It is never too early or too late to start. I have summarised some key areas that can help, however this list is definitely not exhaustive. There is a ton of information available on the internet and I have included some links within this post for those of… Read More »


New Product Release – PINKCLOVER Breastband


I love helping active women find the best support for their breasts. As many of you know it was my own personal struggle in this area that gave me the determination to find women a better solution… was born.  The most common question that women ask me is “what will stop the bounce?”  There are some amazing, well designed sports bras available that provide great support around the breasts. However none of them completely stop vertical breast bounce.  It is for this reason I’m really excited about a new product recently launched in Australia to beat breast bounce; the PINKCLOVER… Read More »

Maternity Sports Bras

A Spotlight on Maternity Sports Bras


While I was pregnant I often heard that exercising for 30 minutes or more a day during pregnancy and breastfeeding is important to stay fit and healthy. Helping you feel good.  Try telling my swollen tender boobs that!  Even brisk walking was uncomfortable for my sore breasts during pregnancy.  The only exercise I managed in comfort was deep water running as the water was very supportive! Once my beautiful baby arrived and we had settled into something that resembled a routine. I was keen to get out and exercise.  I enjoyed being active again but needed to wear a full… Read More »

Sports Bras: What Does ‘Compression’ or ‘Encapsulation’ Actually Mean?


A well-fitting, supportive sports bra goes a long way in reducing physical and psychological discomfort during exercise.  However with so many sports bras on the market choosing the right one can be a minefield.  Finding an all round ‘best’ sports bra suiting every woman is an impossible task as every woman’s requirements are different. We want to make finding your perfect sports bra a little easier so in this article we will explore the differences between Compression and Encapsulation (and both) sports bras to help you decide which type will best suit your needs. Compression Sports Bras These sports bras… Read More »

Anita Active Logo

Brand in Focus – Anita Active


At Sports Bras Direct we love the Anita Active range.  Innovative materials, functional designs and quality workmanship ensure they are incredibly comfortable to wear, like a second skin, whilst still providing brilliant support.  A definite go to bra for me.  I realise that some women will not be familiar with the brand so I thought I would write a ‘Brand Focus’ blog and introduce you to the award winning world of Anita Active. Company History Anita started back in the late 1800s making braces and corsets!  In 1917 Dr Walter Helbig, grandfather of today’s owner Georg Weber-Unger, took over the company. … Read More »

Sports Bras Are A Must For Active Teens


There are many activities available for young girls to participate in and often a specific team uniform or sporting equipment is required.  However there is one piece of equipment that should be a priority for all active female teenagers…A Sports Bra for Teenagers! Young girls develop at different ages and there can be a vast difference in the rate of breast growth.  Every girls experience is different and this must be taken into consideration when buying a sports bra.  A small busted 12 year old will probably want to wear a very different style of bra compared to a larger… Read More »

Activity - Equestrian

Should Horse Riders Wear a Sports Bra?


I recently read a statistic that around 90% of marathon runners say they always wear a sports bra, yet as few as 14% of horse riders follow suit. Should horse riders wear a Sports Bra?..…Absolutely YES! The Evidence: Horse riding creates a large amount of vertical breast movement and any form of riding that is faster than walking is considered to be a high impact activity.  This puts a lot of strain on delicate breast tissue and ligaments, causing irreversible damage and sagging.  Sports scientist testing the effectiveness of bras found that sports bras can prevent bounce by up to… Read More »

Underwired and Wire Free Sports Bras

Underwired or Wirefree Sports Bras


Whether you choose an underwired or wirefree sports bra is very much down to personal choice.  But how much is our choice dictated by our experience and preference with an everyday bra? Are there actually any significant pros and cons between underwired and wirefree sports bras? Differences that we should be basing our decision on? Consider This Many woman, especially those who are larger than a D cup, often prefer an underwire in their everyday bra for the added support and lift they provide.  However everyday bras do not undergo the same kind of workout as our sports bras. Nor… Read More »

worn out bra on model

Is it Time to Replace Your Sports Bra?


You finally find that perfect sports bra. It’s really comfortable and supports you in all the right places. You never want to let it go.  But sports bras are given a much greater workout than your every day bra . And still need to continually provide your breasts with the same level of support and comfort. So how can you tell if your sports bra is still up to the job? When Should Your Sports Bra be Replaced? As a guideline your sports bra should be replaced every 6-12 months.  However this is only really a general rule of thumb… Read More »