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Australia’s Sports Bra Specialists

Sports Bras Direct: Women Supporting Women.

Our Mission:

To offer the largest range of sports bra brands, styles and sizes to every woman, provide expert advice and to donate 100% of our profits women’s charities.

Our Vision:

To be Australia’s best socially conscious business; a business that will inspire all businesses to think not just ‘Profit’ but to give a ‘Purpose’ to that profit.  When we achieve our vision let us all imagine what could be achieved.

Why You Need a Sports Bra

Did you know that without support the breast can move up to 14cm during exercise?  Wow!  A well fitted sports bra can reduce this movement by up to 90%.  Fantastic!  Amazingly approximately 44% of women don’t wear one during activity.  That’s a lot of jiggle!  We aim to change this and ensure every woman is receiving the support she needs to prevent pain and discomfort whilst exercising, as well as preventing damage to your breast ligaments which can cause irreversible sagging.  Boo!  The right sports bra can also help prevent long-term injuries and strains to the shoulders and back, keeping you in the action.

The Problem

Have you ever gone Sports Bra shopping and come home disheartened and disillusioned with the lack of assistance, knowledge and range, especially if you are a bit more endowed!  You are not alone.  We’ve experienced the same frustration.  Many retailers sell only their own brands or otherwise stores do have a range of brands, but limited sizes.  Add to this a general lack of sports bra knowledge, the 20 something lad in the sports store walks past with his eyes down….. Frustrating!  If you live in regional Australia…..please help!  Combine this with children and work and sports bra shopping can be very hard indeed.

The Solution

As Australia’s largest Sports Bra specific website we have the knowledge, we have the range and most importantly we offer the assistance.  Worried about buying a Sports Bra online?  Don’t be.  We have built a very user friendly website packed with everything you need to know to source your perfect Sports Bra.  Still not sure contact us for a chat!  All this from the comfort of your own home or workplace (just get your bosses permission!) at a time that suits you…..with free delivery and free returns Australia wide sports bra shopping just got easy!

Getting Around

To enjoy the best shopping experience first head to our Fitting Room to Determine Your Sports Bra Size.  It is a misconception that the back size of your bra is the same as your standard dress size; many women find they need a larger back size so it is definitely worth checking this out first.  You will also find heaps of other information to help you make the choice that best suits you.  Once you know your size shopping for your perfect sports bra is easy.


We stock over twenty brands so we are sure there will be something for you.  If you know the brand you are after simply head to our Brands page for it or one of the many other great brands we offer.  From the well known Australian staples like Berlei & Triumph to international sports bra specialists like Shock Absorber you will find the brand you are looking for (if you don’t simply contact us and we will try to help.


The sport you do will greatly dictate the type of sports bra you need.  If you take on the high impact world of Aerobics you have different requirements from your sports bra than someone who enjoys the more sedate pace of Walking.  Sports bras are made for many different activities so to find the sports bra that best suits you and what you do check out our Activity page for every activity from the low impact world of Pilates or Yoga to the high impact world of Running.  You will find that many sports bras suit a great many sports so it is simply a matter of exploring and finding the one that best suits you and what you do.


Not sure on exactly what activity you will be using your sports bra for or simply have other requirements from your sports bra then take a look at our Type page.  Here you can search by your sports bra specific feature.  Whether it is the impact level that is important to you or you prefer Underwired sports bra or Wirefree sports bra this is the place to start.  We also understand that if you have a bit more up top or may not fit the dreaded ‘standard sizing’ finding the right sports bra can be a very frustrating experience.  This is why we have created specific Fuller Busted and Plus Size Sports Bra categories just for you to make your quest for that perfect sports bra that little bit easier.


Not all sports bras are created equal.  If you are younger, pregnant or have had surgery your requirements from a sports bra may differ and you may need a specialist item. Our Specialty page is the place to start if you have special requirements in a sports bra.  You’ll find the perfect Maternity sports bra with easy breastfeeding access designs, Mastectomy sports bra for those wishing to live an active life post surgery and even Breastbands to wear with your sports bra for all round total support.


We are a specialist sports bra website but also appreciate that a good sports bra is only one piece of your workout wardrobe puzzle.  As such we have a range of Apparel to complete your look allowing you to get active in style. You’ll find TanksTights and much more.


Buying the perfect sports bra is not an easy task and making sure it fits perfectly is even harder. We believe education is the key in your quest for your perfect sports bra. As such we have an informative and educational Blog on all things sports bra (as well as the occasional other topic) to arm you with the knowledge you need to get active with the perfect combination of comfort and support.


Everyone loves a good Sale and we are no exception. With many items on sale and others discounted further for Clearance you have every chance of finding yourself a bargain, but hurry as for many items once they are gone they are gone.

It’s Your Choice

It is very important to us to provide you with greater choice, as we recognise that every woman is unique in terms of both breast shape and what they want from a sports bra.  We are continually updating our website so check back frequently to see what’s new.  Also subscribe to our ur first purchase’ coupon code) and follow us on Social media for all the goss.

We hope you love shopping with us.


10 Plus Size Sports Bra Fitting Tips

So, you are in the market for a new plus size sports bra. Exciting and daunting times. The biggest question you will face is how do I know it is the perfect fit for me? In this list of 10 plus size sports bra fitting tips we will explore everything plus size ladies need to know to get the perfect fitting sports bra. The following is a list of the 10 tips I will explore. The band should fit snugly but not too tight. The cups should be full but not overflowing. The straps shouldn’t dig into your shoulders. The

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10 Sports Bra Myths Busted

During my life immersed in sports bras I have heard all the sports bra myths. I only need one sports bra. I need to wear two sports bras at once. Or my favourite, I’m an A cup, I don’t need a sports bra. There are plenty of sports bra myths flying around and this article busts 10 of them. Read on. Myth 1 – A Sports Bra Needs to Feel Tight to Work. A sports bra needs to feel firm but not too tight to perform as designed. If it is too tight it may affect your performance. A tight

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Can a Sports Bra Improve Your Sporting Performance?

The simple one-word answer is ‘yes’. There you go, question answered, article finished. Thanks for reading! Hang on, hang on. Surely it is not as simple as that. Of course not! For those that want more than a simple one-word answer. I have done extensive research and put this article together. It takes an in-depth look at the correlation between sports bras and sporting performance in women. Whoa, go me! Doctors and exercise scientists now think that wearing the right sports bra can improve the performance of female athletes. Increasing research and evidence points to the fact that if you

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10 Best High Impact Sports Bras for Large Breasts

Those of you that follow my super informative blogs (Hey, what can I say. I know a thing or two about sports bras) know that I have compiled a few ’10 best of’ lists over the years. Again, what can I say? What is the point of having a wealth of sports bra knowledge if I don’t impart it? Ok, enough of the big-headedness (is that even a word?) time to talk seriously. I have previously written a blog on my 10 best high impact sports bras. Some great sports bras but are they suitable for those of us with

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