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About Us

About us: Sports Bras Direct is Australia’s largest Sports Bra website. We know sports bras!

Our Mission:

To offer the largest range of sports bra brands, styles and sizes to every woman. To provide expert advice and to donate 100% of our profits to women’s charities.

Our Vision:

To be Australia’s best socially conscious business; a business that will inspire all businesses to think not just ‘Profit’ but to give a ‘Purpose’ to that profit. When we achieve our vision let us all imagine what could be achieved.

Our Past:

 We were born out of the desire to help regional women, whom often have poor choice when it comes to traditional bricks and mortar shopping (their local hardware store may be the only local option to buy a sports bra!) by building an informative website providing women with greater knowledge, choice and customer service when looking for a sports bra. With a dedicated fitting room and a large range of styles and sizes there is something for everyone. To take away the worry of poor fit we introduced free delivery & free returns allowing you to buy and try without out of pocket expense. Doesn’t quite fit, simply send it back. Easy!

As we grew we began to receive messages of support for what we were doing from women of all locations (not just regional). It became increasingly obvious how many women struggled to find a great fitting sports bra. Amy’s struggle wasn’t the only one. The lack of information and range of styles and sizes (especially if you are not a ‘normal’ size) provided by the large department store chains are poor and many boutique shops sell only their styles. This spurred us on to continue building Australia’s best sports bra website.

Our Present:

 1000’s of women are appreciating what we have created but we believe we should be more than just a business that simply makes a profit. There should be a purpose to that profit; to help women by giving back. Women, supporting women, supporting women; love it! We support you, you support us, and together we support Australian women everywhere. We achieve this by donating 100% of our profits to women’s charities of your choice. Check out our blog for more on this transition.

We continue to strive to make shopping for your perfect sports bra an easy and enjoyable experience by providing you with a wide range of brands, styles and colours to choose from, along with huge amounts of advice and online chat to ask further questions.  All this from the comfort of your own home or workplace at a time that suits you…sports bra shopping is now easy!

To enjoy the best shopping experience first head to our Fitting Room to determine your size.  It is a misconception that the back size of your bra is the same as your standard dress size; many women find they need a larger back size so it is definitely worth checking this out first. You will also find heaps of other information to help you make the choice that best suits you.

Our Future:

 We aim to continually increase our range of brands and styles to offer you an even bigger range of sports bras. It is very important to us to provide you with greater choice, as we recognise that every woman is unique in terms of both breast shape and what they want from a sports bra.

We will continue to work as hard and efficiently as possible to grow the business further and maximise profits for charity. Ensuring that every extra dollar goes to where it is needed; to women’s charities. We ask you for your continued support. Share our posts, shout from the roof tops to your friends and family about what we are doing and together let’s help change the world for the better.

We hope you love shopping with us. If you have any questions or want to leave a suggestion or message of support please get in touch.

Sports Bras Direct: Women supporting women.

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