The Bonds brand have been at the heart of Aussie wardrobes for over 100 years.
A lot can happen in 100 years. The Bonds brand know because they recently turned 100 years young. From their early beginnings in 1915 as a small manufacturer of women’s hosiery to now as one of Australia’s most iconic brands, they’ve shaped themselves to fit the needs (and bodies) of Aussie families.
From the get-go they’ve done things a little differently. They were never a company of corporate suits in a stuffy boardroom but a company with our own sports team, a marching band, a library and even a hairdresser in their early years! In fact, Australia’s first industrial psychologists were also an important part of the Bonds family. This approach was embodied in their company slogan, coined by George Bond himself; ‘We don’t work for each other. We work with each other’.
It’s these humble beginnings that haven’t just helped Bond’s to establish a benchmark in great quality, but have allowed them to play a proud role in Aussie history too. From providing Charles Kingsford-Smith and Charles Ulm with comfy undergarments for their record-setting flight across the Pacific in 1928 to dressing 120,000 volunteers at the 2000 Sydney Olympics in iconic uniforms that were as vibrant as the games themselves, they’ve come a long way over the last century.
They’re the first thing you put on in the morning and the last thing you take off. And with the next century shaping up to be even more exciting than the last, one thing has never changed – from 8 seconds or 80 years old, the Bonds brand is for everyone.
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