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Brand in Focus: Cadenshae

4 Years Young

So what is the Cadenshae Brand? Working as a personal trainer at the time of the birth of her first child in 2013, Nikki realised through her own experience there was a gap in the market for functional and stylish clothes for breastfeeding mothers. She couldn’t find any clothes she could wear to work, work out in and breastfeed here baby in. The idea for Cadenshae was born!

As a personal trainer keeping fit, being healthy whilst feeling good was important to both Nikki and also to her personal trainer husband Adam. We see a theme here that would have made it easier to convince her husband of her great idea! Nikki felt her clothing options were limited and she was being limited by the clothes she had so together they set out to create a range of clothes that not only helped Nikki with her own breastfeeding needs but also would help mothers everywhere.

In 2015 Cadenshae was launched just days after the birth of her second child. Now that is timing! In just 4 short years Nikki and Adam have had two more kids and grown a global brand of bras, tops and bottoms and in the process have helped mum’s the world over.

Cadenshae Brand, Mum and Bub


The success of the Cadenshae brand comes down to just one word; freedom (although we are sure there has also been a huge amount of work behind the scenes!) Cadenshae styles give mum’s the freedom to live their lives how they want whilst allowing them the freedom to feed their babies when and where they want. Babies often choose the most public of places and the most inconvenient of times to be hungry. Cadenshae styles allow mothers to easily and discreetly feed baby with a minimum of fuss.

All of this is achieved without compromising comfort or style. Their colourful and stylish maternity activewear and sportswear allow you to be active and live your day to day mum lifestyle. You can seamlessly transition from the gym to a catch up with friends without missing a beat. All whilst wearing maternity clothes styled just like your pre-baby wardrobe. No matter what your mum life requires Cadenshae has got you covered.

Look and Feel Your Best

You’re a new mum. Life is a whirlwind. Cadenshae believe at this time in your life you deserve to look great and feel special, and most of all, to wear clothes that allow you to be the best mum you can be. That’s the ethos behind Cadenshae’s maternity activewear range.

Cadenshae Brand, Stroller Mum's

A Final Word from Nikki

“By starting Cadenshae, we wanted to provide mums with nursing activewear that inspires them to exercise and be happy, healthy, fit mums. Cadenshae achieves this by offering a range of colourful, stylish and functional nursing activewear that makes you want to move!”

Sports Bras Direct stock a range of Cadenshae Sports Bras, Tops, Tanks and Leggings to have you ‘looking good and feeling great’.

Yours in support.

Amy x

Amy Jaffers

Amy is the face behind Sports Bras Direct, Australia’s largest sports bra website. She's a mother of two, outdoors lover and sports bra expert. Her life mission is to help active women get the support they need as well as assisting women in need through her charitable donations.

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