Shopping Cart

Brand in Focus - Brooks Moving Comfort

We love the quality and comfort of the Brooks Moving Comfort sports bras. Also they are popular with our customers too. With the Juno being the leader of the pack.  By understanding the unique needs of active women, Moving Comfort has perfected fit, support and comfort. Hence becoming a leader in sports bra design and development.  But at Sports Bras Direct we also love a good story about strong determined women. Above all the origins of Moving Comfort is exactly that…

Moving Comfort Brand

Company History

 Moving Comfort was founded in America in 1977 by two female long distance runners, Ellen Wessel and Elizabeth Goeke.  Initially it was a part time enterprise on an old Singer sewing machine. The ladies making female running clothes for themselves and their friends.  At the time there were only men’s or unisex athletic clothing available. As a result the ladies wanted to create custom designs. Designs that addressed the significant differences between the male and female bodies.

The hours were long and finances difficult. But through sheer determination the production line grew and major running stores started buying their clothing. Including the famous American department store Bloomingdales.  ‘The spector of me going back to work for anybody kept me going. The alternative was so awful that I just couldn’t stop’ Ellen Wessel. For more details and quotes from these amazing ladies there is a great article written by Jeff Darman in 1978 posted by Runners World.

Eventually Moving Comfort was purchased by Russell Corporation. Who also owns brands such as Russell Athletic, Brooks and Spalding.  In 2006 Berkshire Hathaway Inc acquired Russell Corporation. And the relationship between Brooks Sports and Moving Comfort was born.

Brooks was a well known brand in the 70s and 80s, well known for its slogan ‘Run Happy’.  It made shoes and apparel for a wide variety of sports.  However in the early 2000’s it was struggling and the decision was made to cut huge numbers of products and focus solely on running.  They built an in house research facility to perfect their products, with a big focus on running shoes.

Moving Comfort rebrands to Brooks

 Moving Comfort continued to grow and became experts in designing world class sports bras.  In 2014 the brand decided to stop supplying women’s apparel and focus solely on sports bras.  “It’s a conscious decision to lead in product excellence. To us, sports bras are more than just another item of clothing – they free a woman to move in any way she sees fit”

This started the gradual amalgamation of the sister companies Brooks and Moving Comfort.  The employees at Moving Comfort involved in the apparel design and manufacture merged their talent with the Brooks team.  With this came the decision to rebrand the bras solely to Brooks.

Your in support.

Amy x

Amy Jaffers

Amy is the face behind Sports Bras Direct, Australia’s largest sports bra website. She's a mother of two, outdoors lover and sports bra expert. Her life mission is to help active women get the support they need as well as assisting women in need through her charitable donations.

Sports Bra Finder
SIGN UP & GET $20 OFF YOUR FIRST ORDER!

Sports Bra Finder

Take the Sports Bra Quiz and get $10 off*

Do you know your bra size?

Please select one

What is your back size?

How does the band of your current sports bra fit?

Please select one

What is your cup size?

Slide to select your size

How do the cups of your current sports bra fit?

Please select one

Step 1: Measure your back size

With a non-padded bra on measure around your chest, directly below your bust.
The tape measure should be horizontal around your body and should not drop in the back.

Slide to select your measurement.

Step 2: Measure your cup size

With a non-padded bra on measure around the fullest part of your bust (about where your nipples are).
Make sure the tape is taut and horizontal.

Slide to select your measurement.

What is your intended activity?

Please select the closest match.

Would you like Underwired or Wirefree?

Please select one

What features would you like?

Select all that apply (leave blank if none apply).

$10 OFF your personal recommendations

Enter your details and become a member of the Sports bras Direct community.
Receive a $10 discount for your first order over $75!

"*" indicates required fields

I don't want $10 off - just show me the results