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Brand in Focus - Glamorise Sport

Sports Bras Direct are excited to announce that we now stock Glamorise Sports Bras.  But who are Glamorise?  The Glamorise brand was founded in 1921 in New York and originally focused on bras for full figured women.  The brand grew worldwide and eventually incorporated Glamorise Sport, a pioneer in the sports bra industry.  Glamorise now caters for ladies from size 10 to 24 and up to G cups.

The History of the Glamorise Brand

Glamorise was founded in New York City in 1921.  It was founded on the idea and ambition of creating comfortable bras for fuller figure women.  By 1925 Glamorise was distributing its first retail brochures to chain stores and their dream became a reality.  The Glamorise brand has continued to grow and now incorporates Glamorise Sport which caters for ladies from size 10 to 24.

Once Glamorise had established a range of very successful everyday bras they set to work on designing the worlds first sport specific bra.  In 1975 the world had become tennis crazy.  Chris Evert won the US Open, the French Open and Wimbledon at only 20 years of age.  It was at this time that Glamorise introduced the ‘Tennis Bra’.  This was a new concept in lingerie design; a bra that was designed specifically for athletic use.  The bra featured ‘tennis action support’ and special moisture control cups.  The Tennis Bra was popular with active ladies, however shops were not ready to accept sports bras as a category and the bra was eventually retired.

Glamorise tennis bra advert

A few years later saw jogging become a very popular activity for women.  The growth of jogging saw the introduction of the running bra.  This was the catalyst that firmly established the sports bra industry that we have today.

Glamorise Sport Design Innovations

Glamorise are famous for a number of bra design innovations. One of these is the Wonderwire, which was originally designed by Glamorise specifically for the fuller figure.  The Wonderwire has a unique cushioned support band which keeps the underwire away from the body.  This design maximises comfort while providing great support and shape. Glamorise makes use of this underwire technology in both their everyday bras and their sports bras.

The Glamorise High Impact Support Bra incorporates this exclusive Wonderwire technology. This innovative sports bra provides fantastic support and comfort with its double layer cups and the Wonderwire.  The moisture wicking fabric helps keep you cool and dry when it matters most.  This Glamorise sports bra is available in back sizes 10 to 24 and cups B to F.

In 2011, Glamorise introduced another patented design. This was specifically to customise the level of support of the sports bra. The  ‘Double Layer Custom Control Sport bra’ both encapsulates and compresses the bust and allows the wearer to customise the level of support they require. The inner bra works by hugging each breast individually to provide support, breast separation and great shape.  The outer panel allows you to adjust the level of compression and bounce control depending on your activity.  When we were testing this bra we found this feature gave great versatility.  The bra was comfortable to wear all day on a lower compression setting and then super simple to increase the level of support for an afternoon run or gym workout.  The Glamorise Sport Adjustable Wire-Free sports bra is available in back sizes 10 to 24 and cups B to G.

Yours in support.

Amy x

Amy Jaffers

Amy is the face behind Sports Bras Direct, Australia’s largest sports bra website. She's a mother of two, outdoors lover and sports bra expert. Her life mission is to help active women get the support they need as well as assisting women in need through her charitable donations.

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