Underwired Bras for Shape and Everyday Confidence
An underwired bra is designed with a discreet wire under the bust that lifts, shapes, and gives structured support. It enhances your natural silhouette while keeping everything secure. Worried about discomfort? Modern underwired bras are created for all-day wear, offering support without digging in—so you get lift, shape, and comfort in one. Also, check out our Underwired Sports Bras.
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Showing 65–80 of 254 results
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All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Black Bras, Bras on Sale, C Cup Bras, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, F Cup Bras, FF Cup Bras, G Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Plunge Bras for Natural Cleavage & Confidence, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $84.95.$76.95Current price is: $76.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, J Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Nude Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $99.95.$90.95Current price is: $90.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, J Cup Bras, JJ Cup Bras, K Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence, White Bras
Original price was: $102.95.$93.95Current price is: $93.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, J Cup Bras, JJ Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Pink Bras, Plunge Bras for Natural Cleavage & Confidence, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $94.95.$85.95Current price is: $85.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, F Cup Bras, G Cup Bras, Minimiser Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Nude Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $64.95.$59.95Current price is: $59.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, Nude Bras, Padded | Moulded Bras, Padded | Moulded Bras and Sports Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, T-Shirt Bras for Everyday Smooth Style, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $94.95.$85.95Current price is: $85.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, E Cup Bras, Entire Bra Range, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, J Cup Bras, JJ Cup Bras, K Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Nude Bras, Plunge Bras for Natural Cleavage & Confidence, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $104.95.$94.95Current price is: $94.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, J Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Nude Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $104.95.$95.95Current price is: $95.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Black Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, J Cup Bras, JJ Cup Bras, K Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Plunge Bras for Natural Cleavage & Confidence, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $94.95.$85.95Current price is: $85.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Black Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, J Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $84.95.$79.95Current price is: $79.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, DD Cup Bras, E Cup Bras, Entire Bra Range, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, J Cup Bras, JJ Cup Bras, K Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Nude Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $105.95.$96.95Current price is: $96.95. Select options -
All Everyday Bras, B Cup Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, C Cup Bras, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, F Cup Bras, FF Cup Bras, G Cup Bras, Nude Bras, Padded | Moulded Bras, Padded | Moulded Bras and Sports Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, T-Shirt Bras for Everyday Smooth Style, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $74.95.$69.95Current price is: $69.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, Nude Bras, Padded | Moulded Bras, Padded | Moulded Bras and Sports Bras, Plus Size Bras for Fuller Busts, T-Shirt Bras for Everyday Smooth Style, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $102.95.$93.95Current price is: $93.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Nude Bras, Pink Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $79.95.$74.95Current price is: $74.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, Everyday Bras, F Cup Bras, FF Cup Bras, G Cup Bras, GG Cup Bras, H Cup Bras, HH Cup Bras, J Cup Bras, Non-Padded Bras, Non-Padded Bras and Sports Bras, Nude Bras, Pink Bras, Plus Size Bras and Sports Bras, Plus Size Bras for Fuller Busts, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $89.95.$81.95Current price is: $81.95. Select options -
All Everyday Bras, Big Bust Bras, Big Bust Bras and Sports Bras, Bras on Sale, D Cup Bras, DD Cup Bras, E Cup Bras, Entire Bra Range, F Cup Bras, FF Cup Bras, G Cup Bras, Padded | Moulded Bras, Padded | Moulded Bras and Sports Bras, Pink Bras, Plunge Bras for Natural Cleavage & Confidence, Underwired Bras and Sports Bras, Underwired Bras for Shape and Everyday Confidence
Original price was: $84.95.$79.95Current price is: $79.95. Select options
Showing 65–80 of 254 results
Underwired Bras: Lift, Shape, and Everyday Confidence
For many women, the underwire bra is a trusted favourite. Known for its ability to lift, support, and shape, it’s a lingerie essential. Whether you’re dressing for work, running errands, or heading out for the evening, underwired bras give you that extra boost of confidence and comfort.
Why We Love Underwired Bras
The magic of wired bras is in the wire itself. Sitting neatly under the bust, it helps to lift and define your natural shape. The best underwire bra offers structure without feeling heavy, balancing support with style. From lacy balconettes to smooth t-shirt bras, underwired styles come in every design to suit your mood and outfit.
Comfort and Fit Matter
Fit is everything. A poorly fitted underwire can poke or dig, but a correctly fitted one feels almost invisible. Want to check your size? Visit our Size Guide. Still not sure? Try our Bra Finder to discover styles tailored to your shape and size.
FAQs
Are underwired bras uncomfortable?
Not when fitted correctly! A good underwire bra should feel supportive, not painful. If it digs, you likely need a different size.
What’s the best underwired bra for DD+?
Look for underwired bras with wider bands, reinforced cups, and strong wires. These features offer maximum support and all-day comfort.
Should I wear underwired bras every day?
Absolutely—if that’s your style. Many women wear wired bras daily for consistent support and shaping. It’s all about personal preference.
Everyday Lift and Style
From everyday t-shirt styles to elegant lace designs, there’s an underwire bra for every occasion. Supportive, stylish, and versatile, it’s a lingerie must-have. With the right fit, you’ll enjoy comfort, confidence, and a beautifully shaped silhouette all day long.
Amy x
