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Brand in Focus – Anita Active

At Sports Bras Direct we love the Anita Active range.  Innovative materials, functional designs and quality workmanship ensure they are incredibly comfortable to wear, like a second skin, whilst still providing brilliant support. A definite go to bra for me.

I realise that some women will not be familiar with the brand so I thought I would write a ‘Brand Focus’ blog and introduce you to the award winning world of Anita Active.

Company History

Anita started back in the late 1800s making braces and corsets!  In 1917 Dr Walter Helbig, grandfather of today’s owner Georg Weber-Unger, took over the company.  After a strong focus on corsets and braces, in the 1960’s a lady by the name of Dr Christine Weber-Unger recognised the potential in creating special “nursing bras” and articles to support women who had undergone breast surgery.  Consequently this progressed to the design and production of an array of bras and swimwear for women.  By 1990 the company started to expand beyond Germany and established sales and distribution branches throughout Europe.  By 2010 this expansion included USA and Asia too.

What Anita says “We sacrifice our own comfort to focus on yours. We are constantly working on ways of improving our products, developing new materials and fine-tuning the perfect fit….New trends, years of experience, technical expertise and a passion for beauty all make for a high-quality bra which does not just sit where it should, but is also elegant and attractive”.

Anita Active_Company History

Production

There are constant discussions in the clothing industry around acceptable working conditions with foreign manufacturing.  With Anita you can have confidence in their work and production ethics.  They are 100% family owned company and they own and operate all of their production sites in accordance with the highest European standards.

Our products are therefore not only of the highest quality, but we also buy the majority of our raw materials from specialist businesses in Europe. Happy employees and highest quality products are our reward.”  Georg Weber-Unger (Company owner in the fourth generation)

Design

We place high demands on our products and aim to ensure comfort, fit and sustainability – consistently across all sizes.  Materials and product design have to be perfectly attuned, without detriment to the overall look of each model. Design and function have to blend together in perfect harmony.”  Katrin, designer for Anita Active

The Anita Active range uses high quality materials that are specifically made for Anita.  As a result the breathable high tech fabrics allow for optimal active perspiration management keeping your body temperature in check so you can concentrate on your activity.  The bras are incredibly light weight. Hence you can forget you are even wearing them.

World Champion boxer Christina Hammer agrees. They are her go to bra in the ring.

Anita Active - Design

Awards

Product of the Year 2017

The DynamixStar Racerback Sports Bra was voted ‘Product of the Year’ in Canada by consumers in the undergarment category.  Above all the easy on and off design makes this high-impact, racer-back sports bra truly unique for woman of all cup sizes.

ISPO Award 2017

Every year ISPO (International Sporting Goods) honors extraordinary sports products with the ISPO Award.  Voted for by an independent jury, it is known as the seal of quality for the sporting goods industry.  The Air Control Padded Sports Bra was named as a Gold Winner this year.

“We developed a highly innovative foam cup for the new air control. Together with the ultra lightweight outer mesh fabric, the cup ensures optimal support, perfect compression and a balanced body temperature”, explains designer Katrin Prillwitz.

Best on Test 2016

The English trade magazine 220 Triathlon awarded the Air Control Sports Bra “Best on Test 2016”  “Great support without overly-complex construction, and very breathable”, tester Helen Webster.  Not only is it the lightest sports bra in the world, the combination of two breathable high-tech fabrics enables the bra to wick sweat and dry fast and still provide fantastic support.

Red Dot Award 2014

With more than 17,000 submissions a year, the red dot design award is one of the most internationally recognised design competitions in the world.  The DynamixStar Racerback Sports Bra was a 2014 winner for its innovative design, functionality and wearing comfort.

Another reason to love Anita Active…

The Anita Active range also includes the Vivana Active Mastectomy Sports Bra.  With post mastectomy bilateral pockets on both sides, this wirefree bra offers a silky smooth feel and lightweight support, designed to minimise the movement of the breast during high impact activity.

If you want the ultimate in support and comfort and you haven’t already done so give Anita Active a try. You will love them.

Yours in support.

Amy x

Amy Jaffers

Amy is the face behind Sports Bras Direct, Australia’s largest sports bra website. She's a mother of two, outdoors lover and sports bra expert. Her life mission is to help active women get the support they need as well as assisting women in need through her charitable donations.

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