Shock Absorber

Shock Absorber: The Science of Support

A Brand with a Strong Start

Launched in the UK in 1995, it took Shock Absorber little time to become a leader amongst performance sports bras. Using scientific research, the brand created a range of sports bras that aimed to reduce breast bounce during exercise.

The first Shock Absorber bra was tested at the University of Portsmouth, proving its ability to reduce bounce by up to 78%. With innovation at its core, Shock Absorber has become the go-to brand for women seeking high-impact support and lasting comfort.

A Range Designed for Every Workout

The Shock Absorber collection includes a wide variety of sports bras built to suit different activities. The bestselling Shock Absorber sports bra range includes classics like the Active D+ Classic Support, Ultimate Run Bra, and Multi-Sport Support Bra.

Each bra is engineered with moisture-wicking fabrics, padded straps, and breathable mesh panels to keep you cool and comfortable. From running and HIIT to yoga and walking, there’s a Shock Absorber bra for every level of impact. The range caters for busts up to a H-cup, ensuring women of all shapes and sizes find their perfect fit.

Why Women Love Shock Absorber

Women the world over love Shock Absorber bras for their unmatched comfort and support. The bras are renowned for reducing bounce and the dreaded chafe, and for keeping everything where it should be.

The brand is praised for its durability — Shock Absorber bras stay supportive wash after wash after wash. The designs are lightweight yet powerful, combining technical fabrics with practical styling. Most importantly, these bras give women the confidence to focus on their workout, not their chest.

With Shock Absorber, you get performance-driven design backed by science and trusted by women worldwide. Whether you’re tackling a marathon or a morning jog, a Shock Absorber sports bra gives you the support you need to move freely and comfortably.

Amy x